First off, 50 episodes! Wow! Wild isn’t it. That happened fast! Looking forward to the next 50 and beyond. I sincerely appreciate you being here.
Storytelling is something that isn’t used enough in leadership. If you ask most leaders if their people know what they are doing and why they are doing it…they would say yes…but if you ask them how do they know? Most will say that we have goals and milestones they are driving towards so they know what they are driving towards.
They aren’t technically wrong…if you have solid goals and milestones, you have done the first (very important) step of creating clarity in the target. You haven’t however addressed the “Why” of the situation. Too often people lean on goals/milestones to set the path, which they do to a certain extent, but they are disconnected with the most impactful part of a human…their emotions.
Storytelling allows you to connect your goals and milestones to a why. This creates a crystal clear path of how AND why, while connecting their emotions to that path and the why behind the path. Emotions help people stay focused on where they are going and makes them way more engaged in not just the outcome, but the process to get there. They will call out issues, find innovative ways around problems and pivot quickly because they are not only connected to the milestone, they are connected to the why.
Storytelling also gives your people a story to share, allowing them to invoke emotions in their teams, peers and customers! That increases effectiveness of the team AND helps close deals!
I hope this was helpful, there are tons of tutorials about storytelling on youtube, check them out.
Thanks for being here! Reach out for questions or talking through your specific situation.
